|Title of the article||
COMPANY’S DEVELOPMENT OF THE MANAGEMENT STRATEGY OF BRAND-BASED RELATIONSHIP WITH BUSINESS CONSUMERS
Bykov Konstantin Valeryevich, Postgraduate student, State University of Management (Moscow), firstname.lastname@example.org
This article covers key factors and building blocks of a brand-based customer relationship management strategy in a regional jet manufacturing industry.
brand value, marketing relationship spectrum, customer management relationship strategy, inter-company customer relationship processes, market institutions.
Дата обновления: 12.09.2014 10:58