COMPANY’S DEVELOPMENT OF THE MANAGEMENT STRATEGY OF BRAND-BASED RELATIONSHIP WITH BUSINESS CONSUMERS  

Bykov Konstantin Valeryevich, Postgraduate student, State University of Management (Moscow), kosmos12@mail.ru

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This article covers key factors and building blocks of a brand-based customer relationship management strategy in a regional jet manufacturing industry.

brand value, marketing relationship spectrum, customer management relationship strategy, inter-company customer relationship processes, market institutions.